sideformEveryday footwear
Good things
are afoot.
A considered start.
Meet your everyday pair.
Email Marketing for Ecommerce Brands
More repeat buyers from the list you already have.
invox builds your email strategy, then turns it into campaigns and automated emails that keep your brand top-of-mind, without the constant discounting.
Start a conversationGood things
Morning FoldCoffee, daily.
Welcome in.We have grounds
to celebrate.
Email design concepts
01 / The opportunity
An email subscriber is a warm lead. Don't waste them.
They've already told you they're interested.
Someone who joins your list has already told you they're interested. That is worth more than most stores realise.
Most brands get this wrong in two ways: The Spammers (who only use it to shout discount codes) and The Ghosts (who barely send emails at all). Both miss the point.
We view staying in touch as a vital part of customer care. If your product is the best option for the reader, going quiet doesn't help them - they'll just end up buying from the competitor who kept talking.
Closer, not louder.
“Our goal is simple: to help ecommerce brands stay close to the people who already want to hear from them.”
We write emails people are actually glad to get: useful, interesting, sometimes funny, and focused on the things they care about. Over time, your brand becomes one they like having around. When they're ready to buy, they know exactly where to go.
02 / What we do
Everything you need to keep the conversation going.
01The background structure.
The essential emails every store should have running quietly in the background, from the first "hello" to the post-purchase follow-up. We set them up properly, once, so customers keep hearing from you without anyone lifting a finger.
First hello→First order→What's next
02The planned calendar.
Promotions mapped out across the year, rather than invented week by week. This gives you time to prepare stock and build anticipation, resulting in better-performing campaigns. (Don't worry, there's still room for the odd spontaneous one).
03The standout ideas.
Most stores send what every other store sends. We bring ideas that are genuinely different, because the creative side is usually what decides whether a campaign thrives or flatlines.
03 / Working together
A simple, transparent process.
We audit.
We look at what you're doing now: what's running, what's missing, and what your customers actually receive from you today.
We plan.
We build the structure, the calendar, and the initial ideas, all agreed upon with you before anything goes out.
We write and refine.
Every email is written by a person, with AI used only to tighten details. Once sent, we use the data to keep improving.
A conversation is a good start.
Let's look at your first impression.
The very first email a new subscriber receives sets the tone for everything that follows. If you'd like to talk about your welcome email, or the rest of your email strategy, let's get in touch.
Start a conversation